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TOURISM: ITALIAN EMBASSY IN KUWAIT AND PROMOS ITALIA – GREAT SUCCESS OF THE THREE DAYS btob

The consequences of Covid–19 are reshaping international economic balances, reshaping commercial trends and determining new methods of approach to exports. Among these, one of the new frontiers is virtual business matching between companies. The Embassy of Italy in Kuwait, thanks to the platform created by Promos Italia (the national agency for the internationalization of the chamber system) and with its contribution, organized the first appointment of the Digital InBuyer project last week, dedicated to tourism sector in Kuwait. The highly successful initiative involved 48 Italian operators and 8 Kuwaiti buyers, who held 94 b2b meetings over the span of three days.

When it will be possible to resume its flow, interrupted by the pandemic, the tourism sector will be confirmed as one of the most important in the context of relations between Italy and Kuwait.