Launch of the ‘Italian Museums’ App. An app for the promotion and purchase of entry tickets. A Step Forward in the Digitization of Cultural Heritage.

The Ministry of Culture has recently launched the first version of “Musei Italiani,” an application that provides users with information about national museums and allows the digital purchase of tickets. The app offers details on 406 Italian museums and archaeological parks, in Italian and in English, and geo-locates cultural sites relative to the visitor, eliminating intermediary costs. Available for free on major platforms, the app has already issued over 3 million tickets and will gradually be extended to all state public museums and other cultural sites. New features, such as recommended itineraries and audio-guide services, are being developed to enhance visitor experience. The app launch, funded by the PNRR, marks significant progress in the digitalization of Italian museums and aims to highlight lesser-known cultural sites, diversifying tourist flows. In 2023, national museums recorded nearly 58 million visitors, a 23% increase compared to 2022. For more details, please visit the following link: https://cultura.gov.it/comunicato/26541