On 17 November 2018, the Ambassador of Italy in Kuwait, H.E Giuseppe Scognamiglio, took part in an interview with Mr. Damiano Crognali, AGI correspondent recently arrived in Kuwait. They discussed the remarkable results achieved in terms of bilateral trade with Kuwait – where in 2017, Italy became the first European partner of the Emirate. They reflected on the concept that led to the creation of the Italian Week in Kuwait, now in its third edition, merely starting; in particular, the desire to present a holistic cultural and promotional offer (music, science, entertainment, art, fashion, trinomial culinary-health-sport), welcoming the profound “demand” of Italy perceived in Kuwait (during II edition of the Italian Week, 500 thousand visitors took advantage of the contents of our website), emphasizing Italian excellence not only in terms of Made IN Italy but of Made BY Italy, highlighting the professionalism and artistic sense that distinguish Italians . In addition, they discussed the margins facilitating the work of our companies in Kuwait and ways to attract new entrances to this market, especially in light of the broad potential offered by the “New Kuwait” development strategy until 2035.
On the political front, Ambassador Scognamiglio illustrated the role of mediator of Kuwait in the re-composition of regional crises, praising the moderate foreign policy approach based on dialogue, with a vision of the main international crises in deep harmony with the Italian one.
